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Ortho South Privacy Policy  

Last Updated: January 24, 2024

Introduction

Welcome to Ortho South. We are committed to protecting the privacy of our patients and website visitors. This Privacy Policy explains how we collect, use, safeguard, and disclose your personal information.

Information We Collect

  • Personal Information: We collect personal information when you fill out a form to schedule an initial consultation. This includes your name and contact information (such as phone number and email address).
  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your browsing experience and collect information about your visit to our site. This includes information about your browsing behavior, the pages you visit, and your device and internet connection. We use Google Analytics and server-side analytics for site performance monitoring. Additionally, we use Google Ads and Meta Ads, which employ tracking pixels for advertising purposes.

Use of Your Information

The information you provide is used to schedule your initial consultation, communicate with you about our services, and improve our website. The data collected through cookies and tracking technologies are used for site performance analysis and targeted advertising.

Sharing of Your Information

We do not sell, trade, or otherwise transfer your personally identifiable information to unrelated third parties. However, we may share information with trusted partners who assist us in operating our website or conducting our business, under confidentiality agreements.

Third-Party Links

Our website may include links to third-party websites. These third-party sites have separate and independent privacy policies. We are not responsible for the content or privacy practices of these linked sites.

Data Security

We implement security measures to protect your personal information. However, no Internet transmission or storage system can be guaranteed to be completely secure.

Cookies

We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services. 


A "cookie" is a small piece of information that a website assign to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services. 


The Site uses the following types of cookies:


a. 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed; 


b. 'persistent cookies ' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in; 


c. 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyze our web access.


Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.


We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

Your Control over Information

You have the right to opt out of certain uses of your information. For instance, you can manage your cookie preferences through your browser settings. To opt-out of Google’s use of cookies, visit the Google Ads Settings page. For opting out of targeted advertising, visit the Digital Advertising Alliance’s opt-out page or the Network Advertising Initiative opt-out page.

Policy Updates

We reserve the right to update this privacy policy at any time. We will notify you of any changes by posting the new policy on this page.

Contact Us

Please note that some data recipients may be located outside the EEA. In such cases we will transfer your data only to such countries as approved by the European Commission as providing adequate level of data protection, or enter into legal agreements ensuring an adequate level of data protection.

How to contact us

For any questions regarding this privacy policy, please contact us using the information provided below:


Ortho South

205-664-4140

2705 Pelham Parkway, Suite 200

Pelham, AL 35124

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