Brandon Boggan has been practicing orthodontics full-time since 1998. He is the Chief Smile Engineer and the CFO (Chief Fun Officer) at Ortho South in Pelham and Calera, Alabama. His love for people, marketing, and helping other orthodontists grow their practice led him to start a brand and website development and digital marketing company called Onboard Marketing Group. You can find Brandon on LinkedIn, OrthoSouth.com, or OnboardMG.com.
The Cost Of A Smile: What Affects Orthodontic Treatment Pricing At Ortho South

By Dr. Brandon Boggan
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From Treatment Complexity To Technology Used, We Break Down Why The Price Of Braces Or Aligners Is Not One-Size-Fits-All
Table Of Contents
Introduction
Meet The Doctors
Why Orthodontic Pricing Varies So Much
The Biggest Cost Drivers: What We Evaluate First
Braces Vs Aligners: How Treatment Type Affects Price
What “Complexity” Really Means For Your Smile
Technology And Materials That Can Influence Cost
What Is Included In Your Ortho South Treatment Investment
Insurance, FSA/HSA, And Payment Options
Our Top Picks For Getting The Best Value From Treatment
Pro Tips For Keeping Your Treatment On Track
Patient Spotlight
Why Choose Ortho South
Conclusion
Frequently Asked Questions
Introduction
If you have ever Googled “how much are braces” or “how much do braces cost,” you have probably seen a wide range of numbers. That can feel frustrating, especially when you are ready to move forward, and you just want a clear answer. The truth is simple: orthodontic treatment pricing depends on your smile, your bite, and the plan needed to achieve a stable finish.
At Ortho South, we are proud to serve Pelham and Calera, Alabama, with modern orthodontic care for kids, teens, and adults. Our doctors, Dr. Brandon Boggan and Dr. Zehra Syed, are known for helping patients choose the right option with confidence, whether that means braces, or clear aligners like Invisalign® and Shift Aligners™. With our “Smile On!” approach and a reputation as Alabama’s Most Experienced Aligner Provider, our goal is to make the process clear, comfortable, and totally worth it.
In this guide, we break down what actually affects the cost of braces and Invisalign, so you can understand what drives pricing, what is typically included, and how we help you choose the best path forward.
Quick Note Before We Dive In
You deserve a real plan, not a guess at a price. The most accurate number comes after we evaluate your teeth, bite alignment, and treatment goals. That’s why we keep our consultations completely free. Come in for a complimentary evaluation, and we will walk you through your options, answer your questions, and help you choose the best next step toward a smile you truly love. Come and get your smile on with us!
Meet The Doctors
Ortho South is proudly led by Dr. Brandon Boggan and Dr. Zehra Syed. Our team provides orthodontic treatment built around long-term stability, healthy function, and confident smiles. We offer braces as well as clear aligner options including Invisalign and Shift Aligners.
We serve patients at two convenient locations:
- Pelham, Alabama
- Calera, Alabama
No matter your age or starting point, we will guide you with a plan that makes sense for your smile and your lifestyle.
Why Orthodontic Pricing Varies So Much
Orthodontic pricing varies because orthodontics is not a product you buy off the shelf. It is a customized, monitored, and completed medical service provided by an orthodontist over time. Two patients can both want “straight teeth,” but they may need very different steps to get there.
Here are a few reasons pricing ranges can be so wide:
- Treatment goals may be cosmetic, functional, or both
- Bite correction can require more time and more mechanics than tooth straightening alone
- Some smiles need minor movement, others need full alignment correction
- Treatment type may involve braces, aligners, or a hybrid approach
- Monitoring, adjustments, and finishing details vary by case
If you want a helpful mental shortcut, think of orthodontic treatment like building a home. Two homes can look similar from the street, but their foundations, structures, and materials can be very different. Bite alignment is the foundation. That is why we evaluate function, not just appearance.
The Biggest Cost Drivers: What We Evaluate First
When you come in for a consultation, we start by identifying what your smile needs to be stable and comfortable in the long term. These are the biggest factors that influence price.
1) Complexity Of Tooth Movement
Small spacing or mild crowding is often simpler to treat than significant rotations, large gaps, or teeth that need more controlled movement.
2) Bite And Jaw Alignment
Bite drives stability. If your bite is off, we may need to correct:
- Overbite
- Underbite
- Crossbite
- Open bite
- Midline shifts
- Uneven contact that strains the jaw
Bite correction often requires additional planning and treatment time.
3) Treatment Time
In general, more involved cases require more visits, more monitoring, and more adjustments. Treatment length is not the only factor, but it matters.
4) Treatment Type
Braces and clear trays like Invisalign can each have different cost structures based on materials, planning, and mechanics.
5) Compliance And Risk Of Delays
Clear aligners like Invisalign and Shift Aligners require consistent wear. Braces require excellent hygiene and good habits. When treatment goes off track, it can add time and visits, which can influence overall cost and value.
Braces Vs Aligners: How Treatment Type Affects Price
Patients often ask whether braces cost more than Invisalign or whether clear aligners are always more expensive. The honest answer is: it depends on your case and what it takes to get a stable finish.
Traditional Braces
Braces can be a great fit when we need full-time control and predictable mechanics, especially for bite correction and more complex tooth movement.
Braces may be ideal for:
- Significant crowding
- Rotations that require detailed control
- Complex alignment correction
- Bite issues that need consistent guidance
- Patients who do not want to worry about wear time
Invisalign
Invisalign and other clear aligners can be an excellent option for many patients who want a discreet path and prefer removable trays. Clear aligners can deliver great results when the plan is solid and wear time is consistent.
Clear aligners may be ideal for:
- Mild to moderate crowding or spacing
- Patients who want fewer food restrictions
- Patients who prefer a more discreet look
- Patients committed to consistent wear
At Ortho South, we also evaluate whether Invisalign® or Shift Aligners™ are a fit for your goals. Our focus is always the same: the best tool for your smile, not a one-size-fits-all recommendation.
A Practical Way To Think About It
If your case is straightforward, braces and clear trays may fall in a similar range. If your case is more complex, the plan needed to achieve stable bite alignment may influence which option provides the best value.
What “Complexity” Really Means For Your Smile
“Complex” does not mean “bad.” It simply means your teeth and bite need more steps to get to a stable result. Complexity is one of the biggest reasons the cost of braces and the cost of Invisalign can vary.
Examples of complexity include:
- Teeth that are rotated significantly
- Teeth that need vertical movement, not just tipping
- Bites that do not fit together evenly
- Crowding that affects how teeth can move safely
- Spacing combined with bite imbalance
- Midline shifts that require careful finishing
- Teeth that do not track well without additional mechanics
This is why we never want to quote a number based on only photos or guesswork. We want to evaluate your bite, your jaw relationship, and your goals through 3D scans and X-rays so you get the right plan the first time.
Technology And Materials That Can Influence Cost
Modern orthodontics has improved comfort and precision, but technology can also affect cost by changing how we plan, monitor, and deliver treatment.
Technology and materials that may affect pricing include:
- Digital scanning and records for accurate planning
- Custom clear aligner planning and refinements when needed
- High-quality brackets and wires designed for predictable movement
- Retainer planning and long-term retention support
These tools are not “extras” for us. They are part of how we deliver predictable outcomes and strong finishes.
Why Technology Matters For Value
A plan that looks cheaper upfront can cost more later if it leads to delays, incomplete correction, or relapse. We care about value, not just price. Value means a stable result that lasts.
What Is Included In Your Ortho South Treatment Investment
When patients compare prices online, they are often comparing incomplete information. Orthodontic treatment includes more than brackets or clear trays. It includes diagnosis, planning, monitoring, and finishing.
In many cases, treatment includes:
- Your orthodontic exam and records
- A customized plan built around your bite and goals
- All scheduled adjustment visits or progress checks
- Refinements when needed for aligners
- Guidance for hygiene, comfort, and wear habits
- Retention planning after treatment
During your consultation, we will walk through exactly what your plan includes, so you feel confident in what you are investing in.
Insurance, FSA/HSA, And Payment Options
Orthodontic benefits and payment options can make treatment more accessible than many families expect. We help you understand your options so you can make a confident decision.
Common ways families manage treatment costs include:
- Orthodontic insurance benefits
- Flexible payment plans
- HSA or FSA funds
- Coordinating timing with benefit periods
If you want to maximize benefits, you will love our Ortho South blog on dental insurance strategy:
"Open Enrollment 101: Ortho South’s Guide to Maximizing Your Dental Insurance Benefits." It is a great companion read if you are planning treatment around coverage.
Financing Your Treatment: Making A Smile You Love More Accessible
We never want cost to be the reason you put off a healthier, more confident smile. That is why we offer flexible financing options designed to fit real-life budgets.
At Ortho South, we can break your treatment investment into:
- Down payment options based on your plan
- Affordable monthly payments on the remaining balance
- Payment schedules that keep things simple and predictable
Our goal is to make it easy for every patient and family to get started, stay consistent, and finish strong. In other words, you can get your smile on now, and pay over time in a way that feels comfortable.
If you want to see what options look like for your exact treatment plan, come in for a free consultation. We will walk you through the numbers clearly and help you choose the path that makes the most sense for you.
Our Top Picks For Getting The Best Value From Treatment
If cost is a major concern, we get it. You want a healthier smile, and you also want to make a smart financial decision. These are the value moves we recommend most often.
Our Top Picks
- Schedule A Consultation Instead Of Relying On Online Ranges
Getting a real plan is the fastest way to get real numbers and then real results (your new smile!) - Ask About Bite Goals, Not Just Tooth Straightening
A stable bite protects your result and helps prevent relapse. - Use FSA Or HSA Funds When Possible
This can reduce the out-of-pocket burden for many families. - Time Treatment Around Insurance Benefits If It Helps
Planning ahead can make the investment feel more manageable. - Start When You Are Ready To Be Consistent
Aligners and braces both work best when habits stay strong. - Protect Your Investment With Retainers
Retention is not optional if you want long-term stability.
Social Challenge: The “Cost Clarity Checklist”
For the next 7 days, write down:
- Your top 3 smile goals
- Any bite or jaw discomfort you notice
- What matters most to you: speed, discretion, budget, or simplicity
- Any questions you want answered about braces or clear aligners like Invisalign and Shift Aligners
Bring that list to your consultation. It helps us tailor your options fast.
Pro Tips For Keeping Your Treatment On Track
The best way to protect value is to protect progress. These habits help treatment stay efficient, whether you choose braces or clear trays.
Pro Tips
- Keep Appointments Consistent
Regular check-ins keep movement predictable. - Follow Wear Time If You Choose Aligners
Consistency drives results with Invisalign and clear aligners. - Protect Brackets And Wires With Smart Food Choices
Avoiding breakage helps prevent delays. - Prioritize Hygiene
Healthy gums support better movement and cleaner finishes. - Communicate Early If Something Feels Off
Small issues are easier to fix when addressed quickly.
Patient Spotlight
One patient came in feeling torn between braces and Invisalign. Their biggest concern was cost, and their biggest fear was paying for treatment and still not getting the comfort they wanted. During the evaluation, we noticed their bite was contributing to uneven contact, which explained why their teeth felt “off” in the mornings.
We walked them through two options, explained what each plan would accomplish, and mapped out realistic timelines and payment options. They chose a plan built around bite stability first, then cosmetic refinement. Over time, they felt the difference in function and comfort, not just in appearance. Their biggest takeaway was simple: once they understood the why behind the plan, the investment made sense.
Why Choose Ortho South
When you are investing in orthodontic care, you want more than straight teeth. You want a stable bite, a comfortable finish, and a team that makes the process clear.
At Ortho South, you can expect:
- A team that make you get your Smile On with care that feels supportive and exciting
- Expert orthodontic care led by Dr. Brandon Boggan and Dr. Zehra Syed
- Braces and clear aligner options including Invisalign and Shift Aligners
- A focus on bite alignment and long-term stability
- Two convenient locations in Pelham and Calera, Alabama
- 5-star results backed by 705+ reviews
Conclusion
The costs of braces and Invisalign are not random numbers. They reflect the plan required to move your teeth safely, correct bite alignment, and deliver a result that stays stable long-term. Whether you are considering braces or clear trays like Invisalign, the best next step is a consultation where we can evaluate your smile and give you clear options.
If you are ready to get real answers about orthodontic treatment pricing, our team at Ortho South is here to help. We proudly serve Pelham and Calera, Alabama, and will recommend the option that best fits your needs, lifestyle, and goals.
Call us at 205-664-4140 to schedule your consultation and learn more at orthosouth.com.
Frequently Asked Questions
How much do braces cost?
Braces pricing varies based on complexity, bite correction needs, and treatment time. The most accurate cost comes after an orthodontic evaluation and a customized plan.
How much are braces with insurance?
It depends on your orthodontic benefits and coverage limits. We can review your plan and help you understand what insurance may contribute and what your estimated out-of-pocket cost may be.
What is the cost of Invisalign compared to braces?
Invisalign and braces can be similar in cost for many cases, but pricing depends on what your smile needs for a stable finish. We will compare both options during your consultation.
What affects orthodontic treatment pricing the most?
Bite correction, complexity of tooth movement, treatment time, and the type of treatment used are some of the biggest factors that influence overall pricing.
Do clear aligners work for complex cases?
Clear aligners can treat many concerns, but some complex bite corrections are more predictable with braces. We will recommend the option that provides the best long-term stability for your case.
Are retainers included in the treatment cost?
Many treatment plans include retainers and retention guidance, but details vary by plan. We will clearly explain what is included in your Ortho South treatment investment during your consultation.
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